All Beauty

A black lengthening and defining mascara for creating impossibly long, defined lashes. Unlike most mascara brushes that leave the first third of your lash roots bare, the groundbreaking skinny wand starts coating your lashes at the roots for a beautiful...

Rich, stay-true color with long-lasting effect in one stroke. This long-wearing, eye pencil lines and defines with smooth satin finish with excellent coverage, even color that looks fresh all day and night. The lightweight, creamy formula glides on effortlessly and...

Lash Growth Serum Longer, stronger and healthier lashes in 4-6 weeks with our highly effective blend of active ingredients. Sweed serum extends the growth phase of each individual lash and can also be used as a booster for your eyebrows. Your...

Rich, stay-true color with long-lasting effect in one stroke. This long-wearing, eye pencil lines and defines with smooth satin finish with excellent coverage, even color that looks fresh all day and night. The lightweight, creamy formula glides on effortlessly and...

Rich, stay-true color with long-lasting effect in one stroke. This long-wearing, eye pencil lines and defines with smooth satin finish with excellent coverage, even color that looks fresh all day and night. The lightweight, creamy formula glides on effortlessly and...

Pen sharpener 2.0 Sweed Pen sharpener 2.0 is an essential travel-friendly tool with a professional, mess-free patented holder to catch pencil shavings. Use it to create a sharp tip on lip, eye and brow pencils for expert precision and peak...