Bestsellers

Lift. Length. Volume. Award winner "Mascara of the Year". The hype is real.A customer once said; "The Lash Lift Mascara takes your lashes to the Gods". We couldn't agree more. A black lengthening and defining mascara for creating impossibly long,...

Natural but better. Makeup-artist must-haves. Look like the stars with Nikki Wolff's signature style "No Lash-lash"! These refined, delicate lashes come in three different lengths so you can design your own look and achieve the most natural and defined lash look. Use...

Wake up with longer lashes.Longer, stronger and healthier lashes in 4-6 weeks with our highly effective blend of active ingredients. Sweed's serum extends the growth phase of each individual lash and can also be used as a booster for your...

Eye-opener. Ultra creamy. Rich, stay-true color with long-lasting effect in one stroke. This long-wearing, eye pencil lines and defines with smooth satin finish with excellent coverage, even color that looks fresh all day and night. The lightweight, creamy formula glides on...

Perfect brown. Ultra creamy.Rich, stay-true color with long-lasting effect in one stroke. This long-wearing, eye pencil lines and defines with smooth satin finish with excellent coverage, even color that looks fresh all day and night. The lightweight, creamy formula glides...

Clusters. Easy to apply. Must have.This is the all-occasion-lash! Make sure to have these babies in your make up bag, thank us later. Perfectly shaped lashes in single, double and triple clusters in different lengths so you can create your own unique...

Ultra creamy. Intense color. Rich, stay-true color with long-lasting effect in one stroke. This long-wearing, eye pencil lines and defines with smooth satin finish with excellent coverage, even color that looks fresh all day and night. The lightweight, creamy formula...

Wow. Jaclyn Hill. Perfection.The oh-so-popular "Dajana North" is now back in a Sweed blue box with the name "North 3D" after Jaclyn Hill did an epic shout-out on instagram begging us to take it back when it sold out. She...

Bestseller. Length on the corners. Gabbi is Sweed Lashes No.1 bestseller and a favorite among Sweed babes. It’s definitely a must have in your lash-wardrobe, with it's flirty extra length on the corners. Length: 4/5Volume: 3/5Color: Black How to use1. Measure and trim...

Our pen sharpener is genius yet gorgeous! Boasting a patented swivel design and a mess-free shavings holder, the sharp blade works its wonder on lip, brow and eye pencils. The best thing? You never need to worry about dirt showering...

Criss-cross. Supreme. Volume. Beroe is one of our most exclusive false lashes with a 3D effect of criss-cross pattern! The lash is designed with the latest technique in the industry. Beroe gives maximum effect and a fullness in several dimensions. Length:...