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For me beauty and fashion has always had a natural connection. When I create my collections I don’t only think about the clothes. Makeup, nails, hair, music and choice of models are just as important to convey the feeling of a collection.
Ida Sjöstedt collection is a romantic and flirty lash designed for my spring 2016 collection – Summer of Love. The lashes are delivered in a peach rose box that matches the collection. To me the collaboration with Sweed Lashes and Gabriella Elio is a way to offer my customers a dose of “Ida-glam” straight from the runway. I hope the lashes will accompany you on summer night festivities.